ONISM

“Onism – the awareness of how little of the world you’ll experiences”
"The further you go - the smaller you feel" - is the biggest message that the brand conveys to customers through products, media, publications,... and even their first store. Inspired by the Blue Moon concept – the image of the moon appearing with an unusual light blue color, which is a rare event in the world, with the desire to highlight the brand image, and identify more eye - catchy parts. Throughout this small space, Ksoul has made full use of the ability to arrange and coordinate materials intentionally with the policy of highlighting the overall space. This not only attracts customers but also creates a very special exhibition space. With the brand image of the blue moon, combined with the story of the first collection launched by the brand - Love Garden, Ksoul has sketched a picture in which the image of the moon and a flower field is reflected in the river surface, rippling the waves. Corrugated stainless steel combined with soft curves is definitely the best choice to express this metaphor and visual contrast. Besides, to increase the visual effect, Ksoul simultaneously used mirror for the entire wall surface and painted an ombre blue velvet effect on the remaining wall surface. This not only makes the space more spacious, but also supports the placement - product placement more interesting. Every little detail in the store is closely followed the original image set out. For example, the color-changing silicon led bars running vertically from the facade to the inside, are alike to the image of the sunlight illuminating the lake surface that we often encounter. And the last point, the entire columns here are covered with mirrors on all four sides, and installed with a set of negative digital LEDs - suitable for the space and bring a modern breath to the brand, one of the unique features that Ksoul has applied to this project.


WorkDesign Concept & Contruction
Location

Ho Chi Minh,

Viet Nam

Year2022


“Onism – the awareness of how little of the world you’ll experiences”
"The further you go - the smaller you feel" - is the biggest message that the brand conveys to customers through products, media, publications,... and even their first store. Inspired by the Blue Moon concept – the image of the moon appearing with an unusual light blue color, which is a rare event in the world, with the desire to highlight the brand image, and identify more eye - catchy parts. Throughout this small space, Ksoul has made full use of the ability to arrange and coordinate materials intentionally with the policy of highlighting the overall space. This not only attracts customers but also creates a very special exhibition space. With the brand image of the blue moon, combined with the story of the first collection launched by the brand - Love Garden, Ksoul has sketched a picture in which the image of the moon and a flower field is reflected in the river surface, rippling the waves. Corrugated stainless steel combined with soft curves is definitely the best choice to express this metaphor and visual contrast. Besides, to increase the visual effect, Ksoul simultaneously used mirror for the entire wall surface and painted an ombre blue velvet effect on the remaining wall surface. This not only makes the space more spacious, but also supports the placement - product placement more interesting. Every little detail in the store is closely followed the original image set out. For example, the color-changing silicon led bars running vertically from the facade to the inside, are alike to the image of the sunlight illuminating the lake surface that we often encounter. And the last point, the entire columns here are covered with mirrors on all four sides, and installed with a set of negative digital LEDs - suitable for the space and bring a modern breath to the brand, one of the unique features that Ksoul has applied to this project.