CHUA
CHUA - not only
a word that reveals the vibe of taste but a name that brings a fresh breeze of
health is neatly lying at a prime bend on Nguyen Hue street where it is
associated with the hustle and bustle and the most popular in Saigon.
Right from the
first days of CHUA's first store project, Ksoul is quite excited about this
extremely cool Juice & Dessert bar model when you can absolutely come to
the shop to heal your body with recipes with creative juices from fresh fruit
during the day or enjoy some delicious cocktails at night. That's why Ksoul
chose the "industrial" style for the overall store and called this a
very bright strategy when resonating with dark gray colors, highlighting the
main yellow tones from the lemons associated with the brand identity to help
Carving their own impressions of both typical interfaces that CHUA wants to
convey in the most eye-catching way among the many colors of shops at Nguyen
Hue street. The first thing that attracts customers at first glance is the
front of the store, not too greedy when Ksoul chooses a harmony between
concrete effect paint for the sign and rust effect paint system for the
position of the order counter. The open air helps to bring out the eye-catching
uniqueness, in addition, it is dotted with yellow lemons, the name of the store
creates a brilliant contrast with the brand's breath.The store has two floors
and each floor has its own character, but both are still "ten of
ten". If the feeling of entering the lower floor brings brightness and dynamism
because of the f&b bold stainless steel interwoven with the outstanding
golden round blocks suitable for enjoying a glass of healthy juice, then step
up to the floor, it will open up a space covered with extremely chill tones
because Ksoul has deliberately transformed this place into a romantic corner
suitable for drifting off the taste buds with cocktails. In addition to the
combination of gray effect painted walls and black card bricks to help create a
modern bass tone, the addition of wall and ceiling lights in an extremely
delicate layout and furniture such as a silver metallic leather sofa to enhance
luxurious highlights for the overall of the second floor. Besides,
understanding the psychology of many office customers who tend to like to
immerse themselves in the outdoor scene, away from the air conditioner, don't
worry, the second floor has a balcony with a view to the full splendor of the
center of District 1 and it was paved with light-filled glass panes, giving
customers an open and comfortable feeling.
Paying a little
attention, it will not be difficult to recognize from the outside to the
inside, Ksoul all adds delicate lemon image details in a calculated way, this
helps to keep customers' subconscious about CHUA in the most profound way.
Because Ksoul believes that besides building a building with aesthetic value, a
brand inherently only lives when customers recognize the inherent
characteristics of the product and the image representing that brand is clear
right away from the early days of its release.
Work | Design & Construction |
Year | 2022 |
Location | Ho Chi Minh, Viet Nam |
CHUA - not only
a word that reveals the vibe of taste but a name that brings a fresh breeze of
health is neatly lying at a prime bend on Nguyen Hue street where it is
associated with the hustle and bustle and the most popular in Saigon.
Right from the
first days of CHUA's first store project, Ksoul is quite excited about this
extremely cool Juice & Dessert bar model when you can absolutely come to
the shop to heal your body with recipes with creative juices from fresh fruit
during the day or enjoy some delicious cocktails at night. That's why Ksoul
chose the "industrial" style for the overall store and called this a
very bright strategy when resonating with dark gray colors, highlighting the
main yellow tones from the lemons associated with the brand identity to help
Carving their own impressions of both typical interfaces that CHUA wants to
convey in the most eye-catching way among the many colors of shops at Nguyen
Hue street. The first thing that attracts customers at first glance is the
front of the store, not too greedy when Ksoul chooses a harmony between
concrete effect paint for the sign and rust effect paint system for the
position of the order counter. The open air helps to bring out the eye-catching
uniqueness, in addition, it is dotted with yellow lemons, the name of the store
creates a brilliant contrast with the brand's breath.The store has two floors
and each floor has its own character, but both are still "ten of
ten". If the feeling of entering the lower floor brings brightness and dynamism
because of the f&b bold stainless steel interwoven with the outstanding
golden round blocks suitable for enjoying a glass of healthy juice, then step
up to the floor, it will open up a space covered with extremely chill tones
because Ksoul has deliberately transformed this place into a romantic corner
suitable for drifting off the taste buds with cocktails. In addition to the
combination of gray effect painted walls and black card bricks to help create a
modern bass tone, the addition of wall and ceiling lights in an extremely
delicate layout and furniture such as a silver metallic leather sofa to enhance
luxurious highlights for the overall of the second floor. Besides,
understanding the psychology of many office customers who tend to like to
immerse themselves in the outdoor scene, away from the air conditioner, don't
worry, the second floor has a balcony with a view to the full splendor of the
center of District 1 and it was paved with light-filled glass panes, giving
customers an open and comfortable feeling.
Paying a little
attention, it will not be difficult to recognize from the outside to the
inside, Ksoul all adds delicate lemon image details in a calculated way, this
helps to keep customers' subconscious about CHUA in the most profound way.
Because Ksoul believes that besides building a building with aesthetic value, a
brand inherently only lives when customers recognize the inherent
characteristics of the product and the image representing that brand is clear
right away from the early days of its release.